Skip to content



I’m Joana and I’m in marketing and operations.

I have numerous hobbies and if anything sounds crazy or intense I’m probably down for it. Found out that’s also a polite way of hinting that I’m opinionated and feisty.

I don’t enjoy blogging but I do enjoy writing and being the go-to know-it-all.

So here’s a blog about things I like and think you should know too.

You’re welcome.

Now, you might be wondering what’s in it for me.

Well, I get to stay up-to-date on things I care about, learn more about the things I’m interested in, and share my knowledge with others. Also, get the occasional ego-destroying critique or comment that makes me question everything I know which I’m always open to.

You can always book a slot on my calendar for a quick chat, shoot me a message, or sign up for the newsletter (which is still in the works. I’m launching that at 1,000 subscribers, so help me out and share the love).

See? We’re already friends. Time to nitpick each other’s lives and talk about goals, procrastination, biz dev, books, and why mimosas are fine at 7 AM.

This is going to be fun.


– Joana